E3 is always a colourful affair as the world's leading video games makers compete for attention.
Here are some highlights from the Los Angeles expo's press day:
Microsoft Studios is throwing its marketing weight behind Xbox One exclusive Sunset Overdrive 
Hundreds of performers are employed to dress up as video game characters at E3 
Microsoft hosted its press conference inside a Los Angeles sports arena 
Driving game fans are being promised "open world freedom" in Forza Horizon 2, for the Xbox One 
Attendees were bathed in green light at the Xbox event 
Chris Charla, director of ID@Xbox, introduced the indie-themed section of Microsoft's press show 
A cellist performed on the stage of publisher EA's press conference as it showed off the forthcoming video game Dragon Age: Inquisition 
Attendees were able to try out the cops-and-robbers game Battlefield Hardline once publisher EA's press event had ended 
Ubisoft showed off a violent trailer for its Himalayas-set Far Cry 4 video game 
The Little Big Planet 3 announcement at Sony's event was a surprise to most attendees 
Brian Michael Bendis, co-creator of the graphic novel Powers, outlined the TV show being based on his work that will be made available without charge to PSN Plus subscribers in the US 
A battered Nathan Drake capped off E3's press day as Sony revealed that Uncharted 4: A Thief's End would be released in 2015 James Potter